In just one day, Summit attendees will be exposed to some of the latest digital trends, techniques and insights that will have an impact on their business immediately and for years to come. According to the IAB SA CEO, Josephine Buys, if digital touches any aspect of your business, this is a critical event to attend.
Speakers for the IAB Digital Summit include:
Lee Naik, CEO of Transunion Africa will examine how the Internet has forever changed the way people go about their lives and the implications this has for businesses and governments in remaining relevant.
Accenture Interactive, Diamond Sponsor for the IAB Digital Summit, has announced Didier Uljasz, MD of Accenture Interactive, as its keynote speaker. Uljasz will discuss ‘The art of knowing me: the customer genome and the new state of hyper-personalisation’.
Alexandra Salomon, Director International, IAB (Washington DC) will discuss the four key principles of what makes advertising great and how IAB and its members can be part of it.
Leonel Silva, Director, Media Partnerships EMEA at Celtra, Inc will show how mobile brand storytelling can adapt to drive the return on investment advertisers seek, using powerful examples and highlighting global best practice.
Melissa Attree, Creative Director for Ogilvy PR will unpack the key trends that will disrupt the content marketing space over the next year.
Lunga Ngcime, Digital Marketing Lead for Unilever Africa will provide up to the minute examples on how a brand of Unilever’s scale and reach into Africa approaches content in a mobile connected world.
Ryan Smit, Head of Measurement for the IAB Measurement Council, feels that investment in digital will only thrive once we can sustainably measure our return on investment. He will anticipate the future direction of digitised media measurement.
Jessy Severins, Monetisation Yield & Product manager for eBay Classifieds Group, will use her experience in managing the programmatic and platform-driven revenue channels ofGumtree.co.za and Mexico-based Vivanuncios.com.mx to discuss the trends which will shape the media industry in the next five years.
Thabo Molefe (Tbo Touch), Touch Central Co-Founder believes the future of radio lies in digital, and will bring the numbers and insights from his renowned #datamustfall campaign to prove it.
Fahmeeda Cassim Surtee, Group Marketing and Sales Director DStv will use the widely successful case of the show ‘Our Perfect Wedding’ to show what happens when digital marries TV.
To book tickets and for more information on the IAB Digital Summit & Bookmarks click here: http://iabdigitalsummit.co.za/