Democratic Alliance (DA) leader, Mmusi Maimane, has announced the party’s 1000-day “road to 2019” campaign at a two-day meeting of the DA’s Federal Executive (FedEx) in Cape Town.
“Our ‘Road to 2019’ campaign consists of a long term‚ comprehensive plan of action to achieve our goal of being part of a national government in 2019‚” he said.
He added that the FedEx had noted that in order to achieve its 2019 objectives‚ the party needed to accelerate its efforts to become an activist driven party.
“This will require a deliberate programme to strengthen branches and activists‚ so that our party is in permanent campaign mode in every community between now and 2019.
“The FedEx has sent the message to all of our provincial and regional structures that Election 2019 has already begun. We have less than 1‚000 days to go‚ and over the course of the next two-and-a-half years‚ we will ramp up on the ground presence several fold‚” Maimane said.
He said the FedEx had also resolved that a “country recovery plan” be developed for South Africa‚ which would act as a blueprint for governance in 2019. The party would also undergo a comprehensive policy review and update to ensure that its policies reflected the latest in global evidence-based best practice.
“Our policy will remain focused on kickstarting economic growth to create jobs‚ rooting out corruption‚ and expanding opportunities for the poor and unemployed. Should a new government be formed post-election 2019‚ we need to be able to hit the ground running with a clear‚ sensible plan that delivers the right outcomes.”
The FedEx had also considered the overall diversification of the party‚ a primary strategic objective for the DA ahead of 2019.
“It is vitally important to give effect to the objectives and commitments set out in the race speech I delivered earlier this year.
“In the coming months‚ the party will finalise a diversity plan that will require DA structures – from branch level to national level — to set targets for the recruitment and development of excellent black candidates for public office. These targets‚ and the progress made towards achieving them‚ will be reviewed regularly by FedEx‚” Maimane said.