McLaren announced that it will introduce its Sports Series in the second half of 2015 with deliveries planned for the last quater of 2015.
The Sports Series will be priced around two-thirds of the 650S and brings pure McLaren credentials and exclusivity to the sports car segment for the first time, challenging the accepted norm.
The Series will sit below the 650S and provide performance and technologies at a more attainable price.
The third model range to join the McLaren Automotive line-up will offer the driving experience and engagement all models that have worn the McLaren Speedmark over the past five decades are famous for.
The Sports Series marks the next chapter in the McLaren story, and will redefine the market with a unique McLaren approach. It is set to challenge the accepted ‘norm’, deviating from what has gone before it, setting new benchmarks in the process. To reflect this, the launch campaign will plot the history of true game-changing, or ‘Black Swan,’ moments from throughout history.